More than 5 million people now use Codex on a weekly basis. While it began as a software development tool, Codex has become increasingly valuable for a broader range of work. Non-developers-including analysts, marketers, operators, designers, researchers, investors, and bankers-account for roughly 20% of all Codex users and are growing more than three times faster than developer adoption.
OpenAI is now introducing new capabilities to help people accomplish more with Codex: plugins that tailor the tool to specific roles and workflows, annotations that let users refine results in place, and a preview of the ability to generate interactive websites and apps that can be shared within a workspace via URL.
Within OpenAI, non-technical teams already rely on Codex to build internal apps, prepare executive materials, create dashboards, and translate creative briefs into work that respects brand and design guidelines. At Zapier, teams use Codex to pull knowledge from tools like Slack, Google Docs, and Coda, then convert that context into postmortems, incident response plans, and feature tickets. At NVIDIA, researchers are leveraging Codex to accelerate experiment workflows, from discovering research ideas to writing scripts for machine learning infrastructure.
Adapting Codex to How Teams Already Work
Codex delivers the most value when it integrates with a team's existing tools and processes.
Plugins connect Codex to the applications, context, and workflows teams already depend on. OpenAI is launching six new role-specific plugins that extend Codex to more types of knowledge work, with no coding required:
- Each plugin packages relevant apps, skills, instructions, and workflows. Collectively, they encompass 62 popular apps and 110 skills.
- The data analytics plugin enables analysts and business teams to answer questions using data. They can explore product and business data, explain changes in key metrics, and build reports and dashboards through tools like Snowflake, Databricks Genie, Hex, and Tableau, with additional integrations on the way.
- The creative production plugin helps marketing and creative teams transform a brief into reviewable assets. Teams can assemble campaign boards, generate and iterate on display ad variations, and produce product lifestyle shots or ecommerce-ready image sets using tools such as Figma, Canva, Shutterstock, Picsart, and Fal.
- The sales plugin brings customer context into the work that advances deals. Sales teams can identify high-priority accounts and signals, prepare for customer meetings, handle follow-ups, update customer records, create close plans, and review at-risk deals through tools like Salesforce, HubSpot, Slack, Outreach, Clay, Rox, and Actively.
- The product design plugin is designed for turning early concepts into prototypes that teams can evaluate. Teams can explore product directions, audit user flows, prototype from a live URL, and make static screenshots interactive, with results that can be carried forward in tools like Figma and Canva.
- The public equity investing plugin helps investors synthesize market and company information. They can review earnings, compare companies, monitor signals, and evaluate whether an investment thesis is strengthening or weakening using data from Moody's, Daloopa, Datasite, FactSet, LSEG, S&P, PitchBook, and Hebbia.
- The investment banking plugin assists bankers in turning research and diligence into client-ready deliverables. They can prepare pitch materials, analyze comparable companies and transactions, and convert diligence findings into recommendations using trusted data sources.
Plugins function out of the box, but teams can also customize them for their own workflows or build and share custom plugins tailored to their specific systems and processes.
Additional role-specific plugins are planned for the near future, covering areas such as Corporate Finance, Private Equity Investing, Marketing Strategy, Strategy Consulting, and Legal. OpenAI is also working toward an open ecosystem where partners can create and deploy their own plugins directly within Codex and ChatGPT.
Sharing Work Through Sites
Now available in preview for business and enterprise customers, Codex can generate and share interactive, hosted websites and apps.
Sites represent a new type of canvas for ideas. Codex can take ideas, analyses, and plans and turn them into dashboards, planners, review workspaces, project boards, galleries, and lightweight tools. Sites can be shared with anyone in a workspace via URL, giving teams a common place to explore work, provide input, track progress, and make decisions together.
For example, users can ask Codex to create a site for an upcoming customer review, and it will generate an interactive webpage featuring relevant product updates, open questions, usage trends, and next steps for that account. They can request a scenario planner built from a financial model so leaders can compare assumptions rather than reading through document tabs. They can turn launch materials into a living hub where teams can find the latest messaging, milestones, owners, and decisions-and then ask Codex to keep the site current as details evolve.
Rather than forcing work into the constraints of a single tool or file, teams can create sites that match the shape of the work itself. Sites are not static; they can also track progress on major projects, guide customer service representatives, or serve as a repository for creative briefs.
OpenAI is also collaborating with early partners including Wix, Base44, Replit, Lovable, Figma, Webflow, and Emergent as it builds toward a sites partner ecosystem.
Refining Work with Annotations
Developers already use annotations in Codex to refine code, Markdown files, and websites that Codex produces. With annotations, users point to the exact element they want to adjust and describe the desired change. This interaction model now extends to other types of content, including documents, spreadsheets, and slides.
Users can select the navigation bar in a site and ask Codex to update the font. They can highlight a claim in an investment thesis and ask Codex to trace its source. They can mark a chart on a slide and request a clearer label. Codex focuses the update on the selected portion, allowing users to refine their work without starting over or disturbing parts they are already satisfied with. Annotations make Codex especially valuable after the first draft, when the work calls for judgment, feedback, and iteration.
Availability and Getting Started
Role-specific plugins are rolling out in Codex across supported regions. Users can install them from the Codex plugin directory, and Codex will assist with setup. Codex can also help customize a plugin. For Business and Enterprise workspaces, admins can manage underlying app permissions in workspace settings.
Sites are rolling out in preview for Business and Enterprise teams through the Codex app. Enterprise admins can enable sites in admin settings.