Korea ranks among the most active global markets for Claude.ai. According to Anthropic's latest Economic Index, Korean users engage with Claude at over 3.5 times the rate expected given the country's population, with usage heavily concentrated in technical and creative tasks. To build on that momentum, KiYoung Choi has been brought on as Representative Director of Korea, ahead of the launch of Anthropic's Seoul office. In the coming weeks, senior Anthropic leadership will travel to Seoul to formally open the office and connect with customers.
KiYoung previously served as General Manager for Korea at Snowflake. He brings more than 30 years of experience leading technology businesses across Korea and the Asia-Pacific region. Over the course of his career, he has guided major Korean enterprises through transformative technology shifts, from cloud computing to AI adoption. He has also held country leadership positions at Google Cloud, Adobe, Autodesk, and Microsoft.
"Korea is one of the most sophisticated AI markets in the world, leading in hardware innovation, developer activity, and enterprise adoption," KiYoung said. "Korean organizations combine technical depth with a commitment to responsible deployment, which is exactly where Anthropic operates. That alignment is what brought me to Anthropic-and why we are focused on building in Korea for the long term."
In his new role, KiYoung will spearhead a go-to-market strategy tailored to the distinct ways Claude is used in Korea. Both innovative startups and major enterprises in the country are already developing with Claude. Law&Company leverages Claude for its AI legal assistant, enabling lawyers to cut down on time spent in legal research and document preparation while maintaining high accuracy for sensitive legal work. SK Telecom, Korea's largest telecommunications provider, selected Claude to build a custom AI customer service model, enhancing service quality and supporting its customer service teams.
"Korea is one of the markets where we've seen the most enthusiasm for Claude, and few people understand its technology landscape the way KiYoung does," said Chris Ciauri, Managing Director of International at Anthropic. "He'll build the team and the local partnerships to support how Korean organizations are putting Claude to work."
Anthropic's Korea team will concentrate on forging partnerships with enterprises and startups, engaging with government and research institutions, and supporting the thriving developer community building with Claude.
For details on career opportunities at the Seoul office, visit anthropic.com/careers.